After years of working in and with startups, scale-ups, government entities, and multinationals in both the MENA region and global markets, we kept seeing the same pattern: Everyone knows the Middle East is one of the fastest-growing markets in the world—but very few know how to unlock it.

Time and again, we’d hear the same “chicken before the egg” problem: buyers and investors want to see traction and local presence before engaging—yet businesses need sales before investing in a local office or full sales team. 

Some businesses struggle to break into the region without a local presence. Others, already based here, struggle to scale beyond their initial wins or optimize their sales execution to reach that next level of growth.

We founded Sales Growth MENA, to solve exactly that.

Whether you’re an international company validating demand, or a regional team looking to improve pipeline performance or expand across borders, we bring the strategic leadership, sales expertise, and local know-how to help you grow faster and smarter.

Our model is lean, outcome-focused, and grounded in over 40 years of collective experience closing high-value deals in the MENA region. We act as your on-the-ground sales partner to help you unlock real traction in one of the world’s most dynamic markets.